International Racing Programme of ASR HOLDING

The establishment of ASR MOTORSPORT marks a new chapter in the international development of ASR HOLDING and reflects the Group’s ambition to operate in an environment where technology, engineering excellence, precision, performance and the ability to make critical decisions under pressure define success

The strategic objective of ASR MOTORSPORT is to build a professional racing platform capable of representing ASR HOLDING across leading international racing series, championships and competitions, while progressively expanding its geographic reach and strengthening the Group’s position within the global motorsport industry

ASR MOTORSPORT is being developed as a long-term international programme bringing together professional competition, engineering expertise, advanced technologies, management capabilities, commercial partnerships and global infrastructure

At the core of the programme is a systematic approach to building a competitive racing organisation, developing a professional structure of drivers, engineers and technical specialists, establishing relationships with leading participants across the automotive and motorsport industries, and progressively entering high-level international competition

For ASR HOLDING, motorsport represents significantly more than a sporting discipline. It is a global environment in which engineering solutions are tested under extreme conditions, operational excellence is measured in fractions of a second, and success is determined by the seamless integration of technology, people, strategy and execution

ASR HOLDING views the development of ASR MOTORSPORT as a long-term strategic initiative

The programme is designed to progressively expand the Group’s presence in professional motorsport through participation in international racing series, the development of dedicated sporting and technical capabilities, the establishment of a global network of strategic partnerships, and the creation of a sustainable platform for future growth

The ambition of ASR MOTORSPORT extends beyond individual races, championships or seasons. Its objective is to establish a comprehensive international motorsport organisation with a distinct identity, professional infrastructure, competitive capabilities and a clear long-term development strategy

Each stage of the programme is intended to contribute to a broader international platform — from initial participation in major racing events and the development of technical capabilities to the progressive establishment of ASR MOTORSPORT within the professional global racing ecosystem

Modern motorsport is among the world’s most technologically intensive and competitive environments. Behind every result stands a sophisticated combination of engineering, data analysis, aerodynamics, mechanical development, software, logistics, race strategy and the ability of an entire organisation to perform under exceptional pressure

These principles are closely aligned with the philosophy of ASR HOLDING

ASR MOTORSPORT is designed to connect sporting competition with technological and engineering capability, creating a platform for the application of advanced solutions, the development of professional expertise and collaboration with international automotive, engineering and technology organisations

On the racetrack, strategy becomes performance, engineering becomes competitive advantage, and the work of an entire organisation is measured in fractions of a second

The entry of ASR HOLDING into professional motorsport forms part of the Group’s broader international development strategy

Through ASR MOTORSPORT, the Group aims to establish its own position within the global racing ecosystem, develop international partnerships and engage with leading teams, manufacturers, engineers, championship organisers and other participants across the international automotive and motorsport industries

Global motorsport brings together some of the world’s most prominent brands, advanced technologies, engineering expertise, investment and a worldwide audience. Participation in this environment creates a new platform for ASR HOLDING to develop international relationships, strengthen its global brand presence and pursue long-term initiatives at the intersection of sport, technology, engineering and business

The establishment of ASR MOTORSPORT represents the beginning of a new chapter in the development of ASR HOLDING

It is a programme built around the ambition to compete internationally, continuously raise standards and create long-term value beyond the Group’s traditional business sectors

ASR MOTORSPORT is intended to become the international motorsport representation of ASR HOLDING — embodying speed, engineering precision, discipline, technological progress and an uncompromising commitment to performance